Semalt: 5 Ways To Use Web Scraping Tools
Consider the amount of raw data available on the Internet: the web pages containing text, videos, images, memes, graphics, and infographics. An estimate puts the total number of sites at nearly one billion, with old ones being disappeared and new ones being added all the time. Every second, over 7548 tweets are sent, and more than 772 Instagram photos are posted. Overall, the World Wide Web has doubled in size since 2012, which means there is a lot of data to get benefited from. Unfortunately, the traditional web scraping tools cannot help us achieve the desired data, so we have to follow these ways to use the web scraping programs in a better way.
1. Market Research and Lead Generation:
All the businesses and brands know that the market research is key to success. If you want to launch, expand or change the niche of your online business, you will first have to research which activity is most suitable and valuable and what type of content has to be extracted for its expansion. Similarly, the leads can be generated once you have scraped a website or two properly. It will greatly help you grow your business as you will be provided with useful and well-structured data and contact details of your new and existing customers.
2. Content Approach and Followers:
In this world of globalization and digitalization, the reputation of a brand matters a lot, and various web scraping techniques and strategies have been developed in this regard. Web scraping is essential because it will help you understand what type of data you need and how to maintain your online reputation. For instance, when you plan an ORM strategy, the scrapped data will help you understand the reactions of your customers. Your competitor's blog and social media profiles will help you analyze the nature of their content and their marketing strategies. It will eventually open the doors of skyscraper technique for you and will build off your brand's foundation. Moreover, you will be able to understand how to increase social media followers and engage more and more potential customers.
3. Search Engine Optimization (SEO):
The traffic of a site can be evaluated easily with web scraping, such as you can evaluate the straight or organic traffic sources, paid traffic sources, social media traffic, referral programs, and emails. It is helpful to improve the overall performance of your site from an SEO point of view and will help decrease the bounce rate to a great extent. When you have scraped your site, its files can be organized and maintained easily, thus improving the search engine ranking of your site.
4. Job Hunting and Recruiting:
If you are looking for a new job, you can try the scraping hundreds to thousands of time. Using the scraping programs, you can get data of top job portals, forums, digital bulletin board and classified listings. In the same way, you can turn to many online resources to fill a position at your company. The extracted data will help you find the right candidates, especially the students of colleges and universities who may become your assets tomorrow.
5. Looking to Sell:
As the real estate agent, you can easily collect data from neighborhood, cities, and images for creating powerful property listings. You can also scour the house-for-sale and seeking-house ads and classifieds, contact potential buyers and renters offering you the best services.